LKF Wins Trio of Marketing Events Awards

Working hard at having a good time has paid off for the talented team at Lan Kwai Fong who won a trio of trophies at the Marketing Events Awards held last week.
LKF won a Gold Award for Best Digital Integration and two Bronze Awards, in the categories for the Best Use of Limited Budget and Best Event Team.

The awards honour the best of Asia’s event marketing, management and planning industry. Sponsored by Marketing Magazine, the awards recognise the work of event marketers and planners, acknowledge the best in creative excellence, strategic marketing and operational precision. The awards are judged by senior marketers from across North Asia and the editorial team at Marketing magazine.

These awards are a magnificent reward for the Lan Kwai Fong Group and the people that work for it – it is their dedication that have brought the events marketing programme to life at LKF. The Gold Award for Best Digital Integration was awarded to our LKF Labs division. This newly established team aims to deliver pioneering digital strategies and forward-thinking technologies including gaming, virtual and augmented reality and data analytics.

For the Best Use of Limited Budget Award, LKF was the only in-house marketing and events team to claim a top prize. The remainder of the awards were dominated by multinational agencies with resources worldwide. At the awards, about 280 marketers and marketing professionals celebrated the awards at a ceremony that included a poolside after-party with live music and performances from artists and magicians.
The most recent awards will look great in the office, alongside the other trophies the organisation has collected this year.

In May, the revamp of the LKF website and one of our most successful promotions yet won awards for looking good and doing good at the MARKie Awards. Earlier this month, LKF was acknowledged as Hong Kong’s best travel and hospitality brand at the Enterprising Hong Kong Brand Awards 2017. And at the Hong Kong Mob-Ex Awards, LKF’s Halloween Monster Mash promotion and the creativity behind the LKF PLAY app won an Award for Mobile Excellence.

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